In a highly competitive and increasingly converged PR and Communications industry, the need to stand out and be differentiated was critical for WE Communication as they embarked on their next chapter of growth.
With a strong heritage in technology and female ownership, WE Communications had the potential to own a unique space in a crowded marketplace but needed to focus and elevate these strengths to a powerful raison d’etre.
The exercise of honing the brand needed to include a refreshed brand identity, verbal and visual, as well as a more cohesive brand architecture for their businesses across the world.
Through our process of discovery, we found that the agency had at their core an equal measure of humanity and technical expertise – experts in their craft and expertise in decoding the most complex technologies and client issues. A highly people-oriented organization with the grit, guts and savviness of techno-geeks.
We amplified this juxtaposition into a harmonious synergy that could not be more relevant in today’s over-complicated world.
Working closely with leadership and the entire organization, we transformed the identity to bring to life a brand that excels in a deeply human approach to the world’s most complex issues.
In collaboration with our Straightline Alliance design partners, Lawless, this brand meaning was brought to life with a visual identity that captures the heart and intellect of the brand. And together with the international leadership we unified the businesses across the world to speak as one brand.
What we provided:
- Industry landscape review
- Competitive assessment
- Brand audit
- Brand positioning
- Key messaging
- Visual identity
- Launch materials