An employer brand is a vital after private equity transactions, mergers, or acquisitions. Anxious employees may disrupt business or go to a competitor unless you can present a value proposition that is relevant, believable and compelling.

Are brands destroying value in your funds’ investments? When it comes to cutting costs, growing earnings, or improving operations, private equity firms can unlock exceptional value by better managing brands in their portfolio companies. Enhancing brand value will increase the value of portfolio companies to the benefit of shareholders.