What We Do
We work at the intersection of brand and business transformation, we redefine expectations and bring clarity — creating meaningful and coherent brands able to deliver significant impact.
We work at the intersection of brand and business transformation, we redefine expectations and bring clarity — creating meaningful and coherent brands able to deliver significant impact.
PurposeDoes your company’s purpose show the reason why your brand exists — can it resonate with all parts of your business and forge a strong emotional connection? |
Strategic PositioningDoes your brand need to adapt to new business or market strategies? Does your audience struggle to understand what you stand for? |
Research and InsightsDo you see your brand’s advantage changing? Do you need to leverage both quantitative and qualitative research? |
Portfolio and ArchitectureDo you need to optimize your brand architecture, clarify if/how brands in your portfolio interact with each other. support a new brand or deal with M&A activity? |
Naming and IdentityCan your brand achieve more through a clearer, more meaningful or differentiated identity, new name or way of presenting itself? |
Coherent CommunicationDoes your brand have a well-crafted approach for consistent, focused and compelling core messaging across various audiences? |
Sustainability / ESGWhat is your role in the climate / social debate? Is it integrated with your business and brand strategies and narrated in a way that is clearly understood by all? |
Culture and EngagementDo your employees need a clear and engaging culture and EVP? Are they aligned with the purpose and brand? Can they work harder to attract and retain talent? |
With Business Leaders: True transformation is led by the C-Suite. We build trusted relationships with the most influential drivers of change
Proudly independent: Our independence allows us to operate without conflicts of interest and to work well with private equity firms, other agencies and client partners.
Seasoned Experts: We only have A-teams — all initiatives are actively led by Senior Straightline consultants with 20-plus years of global strategic brand experience.
Long standing partner: Transformation is more fundamental than just modifying a brand’s identity. We provide long-term impact and counsel so most of our client-relationships span many years.
Ruthlessly thorough: We spend a significant amount of time understanding your business, your industry, and macro trends, leaving no stones unturned.
Make it matter: We excel in the art of distilling ideas that demand attention and define direction — across all your audiences.
Boldly honest: We tell it like it is. If we disagree, we’ll say so, nicely, and provide a strategic rationale to support our perspective. We don’t say “yes” just because it’s the easy way out.
Future-proofing Poland’s largest media and telecommunications group
Post M&A brand architecture for a strengthened brand
