We discover, define, design, and deliver in partnership with our clients

Wallgreens Boots Merger Announcement

What We Do

We focus on serving B2C and B2B organizations who need experienced advisors to help them solve their toughest challenges related to brand strategy, design, culture, and change management.

Research

  • Qualitative and quantitative methods
  • Buyer persona definition and journey-mapping
  • Comprehensive brand assessment and performance metrics analysis
  • Brand landscape audit, spanning competitors and partners, trends and media

Identity

  • Brand name and brand nomenclature system development
  • Logo design and visual system
  • Brand guidelines to enhance brand management
  • Brand messaging to include taglines and descriptors, branded vocabulary and messaging guidelines

Activation

  • Brand and culture training and co-creation
  • Employee branding and internal communications
  • Content marketing strategies and content production
  • Marketing collateral and presentations

Strategy

  • Core differentiating brand idea that defines brand positioning
  • Brand personality and key attributes
  • Brand platform
  • Brand architecture and brand portfolio rationalization

Digital

  • SEO optimization
  • Online brand awareness campaigns
  • Content marketing
  • Websites, social media, branded communities, mobile and other online communications

“An excellent thought partner—from strategic concept to implementation. Straightline created a differentiated profile for Kekst upon which we have already had many comments from clients, peers and referral sources.”

Jeremy Fielding President & Chief Executive Officer Kekst

“The Straightline team were first rate professionals and partners from start to finish. They were critical to the successful launch of Walgreens Boots Alliance.”

Thomas Sabatino Former EVP, Global Chief Legal and Administrative Officer, Walgreens Boots Alliance

“A great deal of work went into developing the new Endologix brand, but it felt effortless. Straightline delivered something that is unique to Endologix. I am proud to have been a part of it.”

Amanda DePalma Vice President, Global Marketing Endologix

Our Experience

We work with a diverse range of brands, allowing us to bring our clients the best practices from a wide range of industries.

Life Sciences and Pharmaceutical

Allergan

Amylin

Avantor

Bausch + Lomb

Bioventus

EFPIA

Johnson & Johnson

Hikma

Pfizer

Schering-Plough

Teligent

Financial Services

Berenson & Company

Corsair Capital

Credit Suisse

Duff & Phelps

Epoch Investment Partners

Investcorp

LetterOne

Lloyds Bank

Picatinny FCU

Six Capital

Third Point

Information and Media

Kekst

Madison Square Garden

McGraw-Hill

Showtime Networks

Thomson Reuters

TNT Networks

Healthcare

Bioscrip

BUPA

CEA

Endologix

gameChange

Guidant

HCA

UPMC

Walgreens Boots Alliance

Telecommunications and Technology

ABB

Canon

Comsat

Max.Mobil.

Niedermeyer

Siemens

T-Mobile

Telecom Italia Mobile

Xerox

Non-Profits

Bill & Melinda Gates Foundation

Centre for Effective Altruism

JDRF

Our Work

See more work

Contact us to learn how we can help your brand