At Straightline, we shape the brands that are reshaping our world.

Technology

Wallbox

From EV charger technologists to energy pioneers

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Energy

Hitachi Energy

Merging the best of two global, pioneering brands to create a new energy technology leader

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Contract Research Organization

Syntactx

Rebranding a CRO to increase brand stretch

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Technology

ABB

Transforming an industrial giant into a digital leader

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Non-profit

Gates MRI

The world’s first non-profit biotech, with a mission of hope

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Private Equity

Corsair Capital

A new brand for JPMorgan’s private equity spinoff

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“Exceptional brands don’t become exceptional by accident. They require careful planning, brilliant creativity, and an experienced team to guide and counsel. And that’s what we do.”

Michael Watras, Chairman & CEO, Straightline

We create brands that matter. We dive deep to understand your business and imagine new solutions.

We take on the toughest challenges and triumph with brands that transform.

Learn about our capabilities

At Straightline, we shape the brands that are reshaping our world.

We create brands that matter. We dive deep to understand your business and imagine new solutions.

We take on the toughest challenges and triumph with brands that transform.

Contact us to learn how we can help your brand