Transforming an industrial giant into a digital leader
The world’s first non-profit biotech, with a mission of hope
A new brand for JPMorgan’s private equity spinoff
Post M&A brand architecture for a strengthened brand
Shaping a new brand for an early-stage venture
“Exceptional brands don’t become exceptional by accident. They require careful planning, brilliant creativity, and an experienced team to guide and counsel. And that’s what we do.”
Michael Watras, Chairman & CEO, Straightline