At Straightline, we shape the brands that are reshaping our world.

Technology

ABB

Transforming an industrial giant into a digital leader

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Non-profit

Gates MRI

The world’s first non-profit biotech, with a mission of hope

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Private Equity

Corsair Capital

A new brand for JPMorgan’s private equity spinoff

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Pharmaceuticals

Allergan

Creating a bold new brand for the maker of Botox

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Information Services

Thomson Reuters

Post M&A brand architecture for a strengthened brand

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Medical Devices

Endologix

Shaping a new brand for an early-stage venture

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“Exceptional brands don’t become exceptional by accident. They require careful planning, brilliant creativity, and an experienced team to guide and counsel. And that’s what we do.”

Michael Watras, Chairman & CEO, Straightline

We create brands that matter. We dive deep to understand your business and imagine new solutions.

We take on the toughest challenges and triumph with brands that transform.

Learn about our capabilities

At Straightline, we shape the brands that are reshaping our world.

Creating a bold new brand for the maker of Botox

We create brands that matter. We dive deep to understand your business and imagine new solutions.

We take on the toughest challenges and triumph with brands that transform.

Contact us to learn how we can help your brand