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David is the most senior strategy and engagement lead in Straightline’s London office. Working client-side as well as agency-side for several of the U.K.’s foremost brand consultancies since the late 1990’s has informed David’s many years of experience with a fuller perspective on how to define and express brand essence in a way that reaches and relates to all audiences.

Versed in strategic positioning, naming, architecture, brand management systems, and employee engagement, David also offers an in-depth understanding of the roles of digital, social and mobile channels in developing agile, integrated brands. Having lived and worked in Australia, Singapore, Hong Kong, Zurich and the U.K., David has helped organizations in finance, telecoms, healthcare, automotive, technology, retail and media — including ABB, Adecco, BBC, British Telecom, Dunlop, HSBC, Hitachi, Hutchison Whampoa, Interactive Investor, Reckitt, Smith & Nephew, SportingBet, Suzuki, Syngenta, and Telenor.

David has a B.Sc. (with honors) in Computer Science from the University of Manchester.

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