Mark has creatively addressed major brand, marketing, communications, and innovation challenges for many of the world’s leading global companies, including Gillette, American Express, Johnson & Johnson, Samsung, LexisNexis, and Colgate-Palmolive.
Prior to joining Straightline, Mark led Decisioncy, a consultancy focused on delivering pragmatic brand and marketing solutions designed to influence subconscious decision making. His work included brand strategy, customer insights, product development, experiential branding, and marketing communications across a myriad of categories ranging from consumer and business services to complex medical devices.
In addition to his consulting experience, Mark held senior strategic planning positions at leading advertising agencies, including Saatchi & Saatchi, Ogilvy, and Bates USA. He is a volunteer with the Taproot Foundation, helping nonprofit organizations identify and address their brand, marketing, and fundraising issues.
Mark is a graduate of Cornell University with a B.S. degree in Biostatistics.